ICAHN Rural Health Marketing Workshop

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Illinois Critical Access Hospital Network (ICAHN)

Wednesday, June 7th, 2017

Mike Milligan

Mike Milligan

ICAHN Rural Health Marketing Workshop

Would you like ‘real world’ marketing advice on how to think like your CEO? To know what he or she wants or expects of your one-person or minimally staffed department and how to position yourself in your hospital to be of the most value?

Our next PR-Marketing-Development Peer Network meeting will focus on marketing planning and engaging leadership, service line and specialty physician marketing (including a section on staying compliant with Stark and Anti-Kickback Regulations) and other key issues and topics, such as tracking advertising success, securing corporate sponsors, securing testimonials, branding, creating an editorial calendar, using authentic videos, direct mail, etc.

Mike Milligan, President, Legato Healthcare Marketing, will be the featured speaker. He has 25 years of experience in healthcare marketing and management, serving in senior leadership positions including VP of Marketing for Prevea Health and Director of Strategic Communications for Aurora HealthCare before founding Legato. He is an active advocate for rural health through his involvement in NRHA and leadership positions with national associations such as the Society for Healthcare Strategy and Market Development.

There will be open discussion time for attendees at the start of the conference and a large block of time at the end. There is no cost to attend. Deadline to register is Friday, June 2nd.


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