ICAHN Rural Health Marketing Workshop
Would you like ‘real world’ marketing advice on how to think like your CEO? To know what he or she wants or expects of your one-person or minimally staffed department and how to position yourself in your hospital to be of the most value?
Our next PR-Marketing-Development Peer Network meeting will focus on marketing planning and engaging leadership, service line and specialty physician marketing (including a section on staying compliant with Stark and Anti-Kickback Regulations) and other key issues and topics, such as tracking advertising success, securing corporate sponsors, securing testimonials, branding, creating an editorial calendar, using authentic videos, direct mail, etc.
Mike Milligan, President, Legato Healthcare Marketing, will be the featured speaker. He has 25 years of experience in healthcare marketing and management, serving in senior leadership positions including VP of Marketing for Prevea Health and Director of Strategic Communications for Aurora HealthCare before founding Legato. He is an active advocate for rural health through his involvement in NRHA and leadership positions with national associations such as the Society for Healthcare Strategy and Market Development.
There will be open discussion time for attendees at the start of the conference and a large block of time at the end. There is no cost to attend. Deadline to register is Friday, June 2nd.
SPRINGFIELD, ILLINOIS – The Illinois Critical Access Hospital Network, comprised of 53 member hospitals, recently hosted its 2015 Vendor Fair for hospital ancillary department leadership on Wednesday, August 19, 2015 at The Crowne Plaza, Springfield, IL. More than 120 people were in attendance, with 60 vendors from across the nation exhibiting.
“ICAHN invites businesses serving healthcare and who market products and services to critical access hospitals to this event including Premier Specialty Network, who served as a Corporate Partner,” said Stephanie Cartwright, ICAHN Communications and Media Specialist.
“PSN’s goal of improving access to healthcare by partnering with rural institutions focused on expanding their specialty services was in direct correlation with the goals of our event. It was our hope that PSN and all the other participating vendors gained visibility and corporate exposure among hospital leaders from throughout the state.”
The theme of the event was “Creating a Culture of Teamwork: Be Your Community’s Hospital of Choice,” which encouraged the message of positive-driven leadership, team-building, networking, and exchange of best practices.